I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]
I spoke at LA2M last Wednesday. Engaging a Target Market: Graduating from User Traffic to User Advocate Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. You’ll learn how to turn your users into brand promoters by [...]
by Shauna Nicholson on February 16, 2010
in Advertising, Business, Communication, Detroit, Entrepreneur, Marketing, Social Media, Strategy, Video, Websites
Meet Brian Josefowicz: A Michigan-based entrepreneur who has turned his photo booths into something that amps up parties, creates unique memories, and puts your customers face in your marketing tools. In this 9-minute interview Brian and I discuss PhotoBooth.me: Facebook advertising Google Adwords Conversion rates & mechanisms Using video for SEO (search engine optimization) Connecting [...]
A quick note on your website performance: Focus on conversion rate and avoid getting lost in the details–just for a minute.
Businesses may create their websites for a variety of reasons. That said, it’s safe to say all should have one thing in mind: converting website traffic to increase their business. Conversion can mean sales, registrations or anything that contributes to business success. However, a site’s conversion rate is often an afterthought. Today you’re being challenged [...]
