Websites

Designing for mobile first

Why Website & Mobile Sites Preference is Good News for Your Digital Budget

by Shauna Nicholson on January 30, 2012

in Consumer Data, Content, Design, Mobile, User Experience, Websites

A recent article in Read Write Web revealed 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps, which is fantastic news for digital strategists trying to manage budgets. Rather than spending additional budget on applications we have the opportunity to really maximize the mobile browser experience. In fact, preference for mobile (smartphone or [...]

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Post image for A Website is an Ecosystem: 7 Tips for Managing it All

A Website is an Ecosystem: 7 Tips for Managing it All

by Shauna Nicholson on September 13, 2011

in Business, Communication, Content, Marketing, Strategy, Websites

Checklists are nice. They’re tidy lists with nice to cross things off of. Then they’re finished! Websites are a little messy. The boxes checked sometimes fade as the Internet continues to propel forward at increasing speeds. Or a giant cup of coffee spills on top of them, as Google changes its algorithm. A website is [...]

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13 Alternatives to Google Analytics & Adwords & Why They Matter

by Shauna Nicholson on November 30, 2010

in Advertising, Marketing, SEO, Strategy, User Experience, Websites

Once you’ve set up a solid digital base, it’s natural to want to fine tune things. While Google Analytics and Adwords are both continuously improving their offerings, I thought I’d share a few options. This list isn’t an endorsement, nor does it imply your current analytics solution isn’t cutting it. It’s a look into my [...]

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The Effects of User Interface Updates: A Quick Case Study

by Shauna Nicholson on October 8, 2010

in Communication, Marketing, User Experience, Websites

A client blog I managed was written to draw traffic and increase prospect inquiries. The blog launched about a year ago and exceeded expectations. At launch, the client had set the blog up in a WordPress content management system with a free blog theme. It was a standard blogging theme with minimal customization. As the blog content [...]

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Digital Strategy: Science + Art

by Shauna Nicholson on August 17, 2010

in Business, Communication, Nerdy, SEO, Social Media, Strategy, User Experience, Websites

I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]

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Engaging a Target Market: Graduating from User Traffic to User Advocate

by Shauna Nicholson on March 21, 2010

in Business, Communication, Marketing, SEO, Social Media, Strategy, User Experience, Websites

I spoke at LA2M last Wednesday. Engaging a Target Market: Graduating from User Traffic to User Advocate Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. You’ll learn how to turn your users into brand promoters by [...]

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