Meet Brian Josefowicz: A Michigan-based entrepreneur who has turned his photo booths into something that amps up parties, creates unique memories, and puts your customers face in your marketing tools.

In this 9-minute interview Brian and I discuss PhotoBooth.me:

• Facebook advertising
• Google Adwords
• Conversion rates & mechanisms
• Using video for SEO (search engine optimization)
• Connecting with non-local markets using social media
• How he re-defined his product to better benefit his target markets
• “Bringing the awesome”

PhotoBooth.Me: On Marketing, Conversion Rates, & Getting Parties Started from Shauna Nicholson on Vimeo.

Matt Dibble & I had some fun on Twitter discussing how you brand a business built on fun:

Matt: “What do you do?”
@photobothco: “We sell fun.”
Matt: “Oh… how’s biz?”
@photoboothco: “Who cares.”

“We make rock stars out of all.”

“People wait in line to hang with us.”

“We help you remember pieces of last night.”

“We get parties started.”

“We make your party require less booze.”

For the nerds: Video shot with Skype & this recorder.

A rapid-fire beginners look at what to listen for when your business takes a look into social media.

Originally presented at the Birmingham/Bloomfield Chamber Small Business event. I spoke on behalf of (my previous employer) BiznetIS.net.

What to listen for in social media from Shauna Nicholson on Vimeo.

Mentioned in this video:

• Scott Monty
• Comcast Cares
• Brian Ambrozy

After my last post, Non-Sexy Days of Entrepreneurship, I received overwhelming support. It seems only fitting that I follow it up with a quick view of the SEXY Days of Entrepreneurship post, no? Sexy is just a fun word. I apologize if you were searching for provocative models or something. If you were, try my friend, fellow entrepreneur and stellar photographer’s Facebook portfolio album instead.

What makes these days particularly awesome?

• An incredible network of talented fellow entrepreneurs and friends
• Little things, like working with your dog by your side or getting lunch from you sister (who happens to share her inspiring artwork here)
• Great music, largely thanks to pandora

Sexy Days of Entrepreneurship from Shauna Nicholson on Vimeo.

Song in the video: “One Day,” Matisyahu

Entrepreneurship has been incredible. My network has been overwhelmingly supportive, business is doing awesome, and I’m loving what I do.

And everyone seems to envy the entrepreneur lifestyle: defining your own work day, choosing your own clients, working wherever your comfortable.  But there are some days entrepreneurship isn’t so sexy. This was one of those days.

This is one of those days I could use a vibrant team. Don’t get me wrong. I’m usually surrounded by some talented entrepreneur brethren (such as Henry Balanon of Bickbot, Hubert Sawyers of Frying in Vein, or Chris Lee of Holy MoLee Photo). But this morning I was rockin’ it solo at the Urbane Space. (Thankfully Braham Windeler and other friends will be stopping by this afternoon. Feel free to join us!)

Non-Sexy Days of Entrepreneurship from Shauna Nicholson on Vimeo.

Biznet Tweetup #BNTU09 from Shauna Nicholson on Vimeo.

Click “More” for roll call.
Those who signed in:
@joostallard
@davebiznet
@benbiznet
@dcetin
@stevebiznet
@davidlbiznet
@kevinbiznet
@2911kyle
@damnredhead
@oldd0696
@drintelmann
@laurieslade
@admore
@scqibby
@jillanejordan
@detroitvoice
@voicesofdetroit
@davidlingholm
@ericjvogel
@socialmediamstr
@kirstenross
@jminni
@adrianpittman
@bjr70
@afelton
@rmercader
@balanon
@annkucera
@kaseylb
@ronmetaops
@cooperbiznet
@tbd
@dtmfrec
@cletch
@davesacre
@bchesnutt
@davemurr
@alexdegruven

Bahamas Ads on Spirit Airlines from Shauna Nicholson on Vimeo.

On my flight to LaGuardia this morning there were multiple advertisements for the Bahamas campaign. Check it out!