User Experience

A client blog I managed was written to draw traffic and increase prospect inquiries. The blog launched about a year ago and exceeded expectations. At launch, the client had set the blog up in a WordPress content management system with a free blog theme. It was a standard blogging theme with minimal customization. As the blog content [...]

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Despite our love of social media and engagement-driven marketing, display advertising isn’t going anywhere fast. Analysts and Google CEO Eric Schmidt are in agreement that (display advertising) is the next major cash cow for them, estimating that display will account for more than $1 billion in 2010. And that’s okay. But it means we need [...]

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I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]

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Conversion is arguably the most important measurement for business website success. It is what defines whether your business actually benefits from the website. Perhaps you realize you need a “good conversion rate,” but you may not understand exactly what that means. That’s okay. Here’s what you, as a business owner or marketing professional, need to [...]

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I spoke at LA2M last Wednesday. Engaging a Target Market: Graduating from User Traffic to User Advocate Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. You’ll learn how to turn your users into brand promoters by [...]

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We think it’s going to be another gold rush for devs. And of course every iPad comes with the app store on it. -Apple You already know news headlines continue reporting on iPhone applications daily. Perhaps even your own company has developed an app: Merging iPhone and Business? There is an App for That Trapped man in Haiti saved [...]

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