Detroit Internet Marketing & Digital Strategy
A recent article in Read Write Web revealed 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps, which is fantastic news for digital strategists trying to manage budgets. Rather than spending additional budget on applications we have the opportunity to really maximize the mobile browser experience. In fact, preference for mobile (smartphone or [...]
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Traffic investments load the funnel. There is a lot of focus on increasing traffic to websites when assessing online marketing tactics. This is for good reason: Without website visitors, no one is there to make a purchase or learn what your business is all about. Website traffic tools are sold most often (likely) because it’s [...]
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This is a guest post written by Hubert Sawyers, a co-worker and one of the best project managers I’ve had the opportunity to work with. Hubert has remarkable insight on digital strategy and applies it to every project he works on. Follow Hubert on Twitter and, better yet, check out his digital communications company, SORSAW. [...]
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A client blog I managed was written to draw traffic and increase prospect inquiries. The blog launched about a year ago and exceeded expectations. At launch, the client had set the blog up in a WordPress content management system with a free blog theme. It was a standard blogging theme with minimal customization. As the blog content [...]
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Despite our love of social media and engagement-driven marketing, display advertising isn’t going anywhere fast. Analysts and Google CEO Eric Schmidt are in agreement that (display advertising) is the next major cash cow for them, estimating that display will account for more than $1 billion in 2010. And that’s okay. But it means we need [...]
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