Detroit Internet Marketing & Digital Strategy
Key Takeaway 1: Disruptive innovation is the new marketing. (click to tweet) Agency’s challenges, should they chose to accept it, are to create consumer experiences based core to their client’s brand strategy. Marketing agency’s challenge is to disrupt industries with ideas. For Nike, this didn’t mean pushing ads to sell shoes. It meant to create [...]
{ 2 comments }
Offline retail planograms are completely fascinating. Before the digital environment (and their fantastic analytics) ever existed marketers have been intuitively testing and learning which layouts and organizations impact product sales. Though the applications are different, the offline environment can teach us a lot about ecommerce interface and user experience planning. Here’s what a basic idea [...]
{ 1 comment }
A recent article in Read Write Web revealed 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps, which is fantastic news for digital strategists trying to manage budgets. Opportunity to Consolidate Digital Spends Rather than spending additional budget on applications we have the opportunity to really maximize the mobile browser experience. In fact, [...]
{ 0 comments }
Traffic investments load the funnel. There is a lot of focus on increasing traffic to websites when assessing online marketing tactics. This is for good reason: Without website visitors, no one is there to make a purchase or learn what your business is all about. Website traffic tools are sold most often (likely) because it’s [...]
{ 3 comments }
This is a guest post written by Hubert Sawyers, a co-worker and one of the best project managers I’ve had the opportunity to work with. Hubert has remarkable insight on digital strategy and applies it to every project he works on. Follow Hubert on Twitter and, better yet, check out his digital communications company, SORSAW. [...]
{ 3 comments }
