Detroit Internet Marketing & Digital Strategy
Last night I spoke with a group of entrepreneurs at the Wayne County Community College in Detroit about using web analytics to make marketing decisions. Our talk included a lot of great questions, so I recrafted the presentation slides to include event-dialogue. A lot of this is somewhat elementary information for analytical data nerds, so [...]
{ 7 comments }
Even if you went to Borders, it wasn’t for the books. Borders didn’t sell books. They sold information and a buying experience; the books were just the medium. But no one told Borders. And Amazon told everyone. And now it’s too late. But there are plenty of Borders-like businesses out there. They’re easy to spot, [...]
{ 4 comments }
Facebook Timeline publishes millions of indexed autobiographies–free–for data profitability & marketers. Facebook now dynamically (and with user help) organizes what content (data!) is priority. Though the F8 conference wasn’t specifically speaking to marketers (it spoke to users and developers), there were more than enough clues to let you know exactly how Facebook will open up each data piece [...]
{ 0 comments }
Checklists are nice. They’re tidy lists with nice to cross things off of. Then they’re finished! Websites are a little messy. The boxes checked sometimes fade as the Internet continues to propel forward at increasing speeds. Or a giant cup of coffee spills on top of them, as Google changes its algorithm. A website is [...]
{ 0 comments }
Using analytics to create a digital strategy comes standard. But the reality is most companies hire digital vendors without a strategist. At the very least it’s critical website and digital marketing vendors to understand these metrics before making recommendations on how to spend your budget. Surprisingly, not everyone does this. Here are a few ways [...]
{ 3 comments }
