Social Media

On Detroit’s Social Media Community

by Shauna Nicholson on October 5, 2010

in Communication, Detroit, Nerdy, Social Media

Jane Fader recently posted a blog titled Scotch, Cigars and Sexism: A Feminist Response to Henry Balanon and His/The Social Network. While I don’t necessarily see things the same way, her post inspired a response regarding Detroit’s social media community. A excerpt: The Detroit social scene is incredible. We’re pretty well connected to each other and [...]

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Your Customers are now your Media Sources: 5 Ways to Act Accordingly

by Shauna Nicholson on September 16, 2010

in Communication, Marketing, Mobile, Social Media

Nearly everyone is empowered with the ability to share their uncensored thoughts and opinions on your product, brand, and company regardless of time and location. Why? Mobile social media. Start breathing again, this is great news. An opportunity, in fact. Act accordingly: Initiate the conversation. Reacting to existing conversations should be second nature. Becoming a [...]

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How to Update your Privacy Settings for Facebook Places

by Shauna Nicholson on August 23, 2010

in Nerdy, Social Media

From Facebook: “(Originally published on Wednesday, August 18, 2010) If you’re like me, when you find a place you really like, you want to tell your friends you’re there. Maybe it’s a new restaurant, a beautiful hiking trail or an amazing live show. Starting today, you can immediately tell people about that favorite spot with [...]

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Digital Strategy: Science + Art

by Shauna Nicholson on August 17, 2010

in Business, Communication, Nerdy, SEO, Social Media, Strategy, User Experience, Websites

I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]

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Retailers Continue to Use Mobile Marketing to Boost Sales

by Shauna Nicholson on July 23, 2010

in Communication, Mobile, Social Media

Mobile marketing continues to be a strong field in retail marketing. Whether allowing consumers to access information and make purchases on the fly, becoming an industry resource, or simply entertaining a target market, the mobile platform is a relatively inexpensive way to reach more people, faster. It should be said: Mobile marketing has really gone [...]

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Quick Look: Social Media Policy Essentials

by Shauna Nicholson on July 14, 2010

in Business, Social Media, Strategy

From LinkedIn: Social media policy essentials I’m hearing social media horror stories from friends and peers, and all suggest that a social media policy is essential for any organization seeking a foothold in that space. What are your top tips, biggest surprises or best sources of direction for companies and agencies crafting social media policies? Here [...]

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