Social Media

SXSWi Recap, Love, & Session Notes

by Shauna Nicholson on March 18, 2011

in Nerdy, Social Media, Strategy

Recap: SXSWi was a fantastic experience. After all of the Team High Five challenges, panel sessions, and some great new friendships, I’m exhausted–but stoked! I learned a ton and am re-energized. The moment I got home I was mentally ready to go. I had spent most of SXSW plotting how to apply the information I [...]

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Concerned with SEO? Social Media Matters More than Ever

by Shauna Nicholson on February 21, 2011

in Content, SEO, Social Media

Social media marketing has always been a great way to connect content marketing campaigns with social websites. Not only does it connect your content with target markets, constituents, users, and consumers but it adds incoming links for greater popularity (also known as link building). More information on content marketing and social media marketing here. And [...]

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Social Media Tools: What Works

by Shauna Nicholson on February 2, 2011

in Marketing, SEO, Social Media, Strategy

Social media shows no signs of slowing down, but it’s successes might not be what you think. eMarketer.com just released a study from the University of Massachusetts Dartmouth Center for Marketing Research revealing which top social media tools companies are using and, most importantly, where they’re having success. The top three social media tools companies [...]

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Social Media for Non-Profits: BlackBaud Conference Notes

by Shauna Nicholson on January 18, 2011

in Social Media

January has been an incredibly busy month for me already, but I have a ton of energy, excitement, and ideas to share with you in the coming weeks. As many of you know, I’m working with the Jewish Federation of Metropolitan Detroit. The Federation is the first non-profit I’ve worked with and it’s been a [...]

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Client Recommendation from DigitalTreasures.com

by Shauna Nicholson on January 12, 2011

in Entrepreneur, Nerdy, Social Media

Today a client surprised me with a pretty awesome recommendation via blog post. RECOMMENDATION: Shauna Nicholson We at PC Treasures would like to acknowledge one individual who has been endlessly helpful in guiding us through the wild west of social media. Meet Shauna Nicholson, the preferred digital strategist of PC Treasures. When my Dad plucked [...]

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15+ Ideas for Increasing Your Facebook Fan Page Likes

by Shauna Nicholson on October 18, 2010

in Advertising, Marketing, Social Media, Strategy

There are a lot of suggestions out there on increasing your Facebook Fan Page Likes. Some sound a pretty gimicky to me, but there is value in having fans of your Facebook fan page: It’s extremely cost-effective marketing! First, a couple things on “purchasing” fans: On buying fans: I’ve seen some companies actually selling Facebook [...]

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