Last night I spoke with a group of entrepreneurs at the Wayne County Community College in Detroit about using web analytics to make marketing decisions. Our talk included a lot of great questions, so I recrafted the presentation slides to include event-dialogue. A lot of this is somewhat elementary information for analytical data nerds, so [...]
Facebook Timeline publishes millions of indexed autobiographies–free–for data profitability & marketers. Facebook now dynamically (and with user help) organizes what content (data!) is priority. Though the F8 conference wasn’t specifically speaking to marketers (it spoke to users and developers), there were more than enough clues to let you know exactly how Facebook will open up each data piece [...]
Would you consider briefly explaining to my cousin (and friend) the basics of how to create a FB business page for his budding practice in “surfing therapy”?
Tikkun olam is a Hebrew phrase (תיקון עולם) that means “repairing the world.” How are we using social media to repair the world? Most of the time I’m focused on using social media for marketing purposes, like building website traffic or increasing conversion rates. But social media can be so much bigger than that. It [...]
Social currency rewards online users without cash. It provides a sense of a “gift” given to users as a “thank you” for their attention, engagement, and (ultimately) purchase. Here are 6 ideas on creating social currency. Keep in mind these are only starters. Create value: Engaging someone online needs to benefit them in some way. [...]
It’s that time again. I’ve come across a great group of resources, great reads, and interesting pieces I can’t resist aggregating for you. 5 ways for entrepreneurs to get international press Thought: Honestly, I just dig this concept. I’m in love with the global economy. Niche marketing is seriously impactful and real, but we’re redefining [...]
