SEO

Engaging a Target Market: Graduating from User Traffic to User Advocate

by Shauna Nicholson on March 21, 2010

in Business, Communication, Marketing, SEO, Social Media, Strategy, User Experience, Websites

I spoke at LA2M last Wednesday. Engaging a Target Market: Graduating from User Traffic to User Advocate Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. You’ll learn how to turn your users into brand promoters by [...]

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Google Webmaster Tools: Know your keywords

by Shauna Nicholson on March 1, 2010

in SEO

Google Webmaster tools let you know what top keywords your website is ranked for. For example, when someone searches “Online marketing Detroit,” my site is the second listed. This tool is free. This is helpful in better understanding how your website is optimized for search engine visibility. There is no voodoo in search engine optimization [...]

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5 Tips for Creating a Strong Brand Online

by Shauna Nicholson on January 16, 2010

in Advertising, Communication, Marketing, SEO, Social Media, Strategy

Have you ever noticed extra advertising on the products you buy? A GAP label on a t-shirt. A movie promotion on a coke can. A movie-themed toy in a McDonald’s kid’s meal. What has made these products so strong that they are now able to cross promote sometimes completely unrelated products? There are a few [...]

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13 Search Engine Optimization Tips for Web Content

by Shauna Nicholson on April 24, 2009

in Content, Marketing, SEO

No one but the search engine owners know the exact algorithms used to return search findings. However, there are things you an do to increase the of your content being found. What’s “content?” Content is the images, copy, and other elements published on your website. And we’re off! 13 Search Engine Optimization Tips for Web [...]

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