Social media marketing has always been a great way to connect content marketing campaigns with social websites. Not only does it connect your content with target markets, constituents, users, and consumers but it adds incoming links for greater popularity (also known as link building). More information on content marketing and social media marketing here. And [...]
Social media shows no signs of slowing down, but it’s successes might not be what you think. eMarketer.com just released a study from the University of Massachusetts Dartmouth Center for Marketing Research revealing which top social media tools companies are using and, most importantly, where they’re having success. The top three social media tools companies [...]
Once you’ve set up a solid digital base, it’s natural to want to fine tune things. While Google Analytics and Adwords are both continuously improving their offerings, I thought I’d share a few options. This list isn’t an endorsement, nor does it imply your current analytics solution isn’t cutting it. It’s a look into my [...]
I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]
Conversion is arguably the most important measurement for business website success. It is what defines whether your business actually benefits from the website. Perhaps you realize you need a “good conversion rate,” but you may not understand exactly what that means. That’s okay. Here’s what you, as a business owner or marketing professional, need to [...]
