Detroit Internet Marketing & Digital Strategy
Traffic investments load the funnel. There is a lot of focus on increasing traffic to websites when assessing online marketing tactics. This is for good reason: Without website visitors, no one is there to make a purchase or learn what your business is all about. Website traffic tools are sold most often (likely) because it’s [...]
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Conversion is arguably the most important measurement for business website success. It is what defines whether your business actually benefits from the website. Perhaps you realize you need a “good conversion rate,” but you may not understand exactly what that means. That’s okay. Here’s what you, as a business owner or marketing professional, need to [...]
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A quick note on your website performance: Focus on conversion rate and avoid getting lost in the details–just for a minute.
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Businesses may create their websites for a variety of reasons. That said, it’s safe to say all should have one thing in mind: converting website traffic to increase their business. Conversion can mean sales, registrations or anything that contributes to business success. However, a site’s conversion rate is often an afterthought. Today you’re being challenged [...]
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