A recent article in Read Write Web revealed 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps, which is fantastic news for digital strategists trying to manage budgets. Rather than spending additional budget on applications we have the opportunity to really maximize the mobile browser experience. In fact, preference for mobile (smartphone or [...]
Nearly everyone is empowered with the ability to share their uncensored thoughts and opinions on your product, brand, and company regardless of time and location. Why? Mobile social media. Start breathing again, this is great news. An opportunity, in fact. Act accordingly: Initiate the conversation. Reacting to existing conversations should be second nature. Becoming a [...]
Mobile marketing continues to be a strong field in retail marketing. Whether allowing consumers to access information and make purchases on the fly, becoming an industry resource, or simply entertaining a target market, the mobile platform is a relatively inexpensive way to reach more people, faster. It should be said: Mobile marketing has really gone [...]
This is a no-brainer, must-have for any brick-and-mortar. Mobile marketing is painfully ignored by retail and service-based businesses out of fear, and it’s really unnecessary. Before you check out the presentation, here’s a snapshot breakdown of how I see business owners (of all sizes) using mobile. Incoming: Social Mobile listings are quickly gaining the same [...]
Mobile web buzz has been growing with increasing speed since iPhone business applications became norm. We’re using mobile applications to navigate KeyNote/PowerPoint presentations, email co-workers, and consume data. In my opinion, mobile APPLICATIONS (downloaded software) is best for automating processes. Business processes include: communication, transactions, tasks, etc. The point is business applications are successfully sought [...]
