Marketing

Tools Execution is Not Customer Centric: Recreate The Marketing Agency Model

by Shauna Nicholson on November 17, 2011

It amazes me how many marketing companies base their very being on execution tools (web development, social media, email) and still call themselves “integrated”. Or, for that matter, how many clients end up down this rabbit hole. Before your head explodes or you set the comment section on fire, please continue. Some companies sell [...]

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How to use Google Analytics & Social Media Data to Make Marketing Decisions

by Shauna Nicholson on November 11, 2011

in Analytics, Consumer Data, Conversion, Marketing, Social Media, Strategy

Last night I spoke with a group of entrepreneurs at the Wayne County Community College in Detroit about using web analytics to make marketing decisions. Our talk included a lot of great questions, so I recrafted the presentation slides to include event-dialogue. A lot of this is somewhat elementary information for analytical data nerds, so [...]

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Change the Way You Think About Marketing or Be Left Behind: Facebook Changes, F8, & Marketing Data

by Shauna Nicholson on September 22, 2011

in Business, Communication, Consumer Data, Marketing, Social Media, Strategy

Facebook Timeline publishes millions of indexed autobiographies–free–for data profitability & marketers. Facebook now dynamically (and with user help) organizes what content (data!) is priority. Though the F8 conference wasn’t specifically speaking to marketers (it spoke to users and developers), there were more than enough clues to let you know exactly how Facebook will open up each data piece [...]

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A Website is an Ecosystem: 7 Tips for Managing it All

by Shauna Nicholson on September 13, 2011

in Business, Communication, Content, Marketing, Strategy, Websites

Checklists are nice. They’re tidy lists with nice to cross things off of. Then they’re finished! Websites are a little messy. The boxes checked sometimes fade as the Internet continues to propel forward at increasing speeds. Or a giant cup of coffee spills on top of them, as Google changes its algorithm. A website is [...]

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