Detroit Internet Marketing & Digital Strategy
Businesses may create their websites for a variety of reasons. That said, it’s safe to say all should have one thing in mind: converting website traffic to increase their business. Conversion can mean sales, registrations or anything that contributes to business success. However, a site’s conversion rate is often an afterthought. Today you’re being challenged [...]
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User interfaces (what a user sees on a website) are designed for a few different reasons: they want to teach, they want to sell, they want information. Either way, it’s designed to perform a function. But what if it wasn’t? What if the interface was only pretty? Would you pay for pretty? Pretty with no ROI? [...]
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The most successful blogs include at least one really good graphic representation of their concept. Often, it’s humorous to compliment the headline; sometimes it’s simply an easier way to communicate the information. After all, your content is only as effective as it’s communicated. Products and services are sometimes best illustrated with timelines, symbols, or flow [...]
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When branding herself as an upcoming graphic designer, Victoria Pater was thinking of the new places she wanted to go. After considering her approach for her favorite things to design, she came up with the adjective that would move to not only describe her, but SELL her to her new employer. She designed a resume [...]
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The content for shaunanicholson.com is all but finalized. My hang up has been on the design… I simply do not like it. Because I’m a major believer that design is integral to great content, I wont settle. The good news is this: I’ve found/created a design I’m happy with. The next steps are to develop [...]
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Ms. Pater has completed my business cards and they’re ready to go! I thought I’d share her stellar work with you, as I’m (we’re!) getting ready to start taking on new clients!
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