Detroit Internet Marketing & Digital Strategy
A recent article in Read Write Web revealed 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps, which is fantastic news for digital strategists trying to manage budgets. Rather than spending additional budget on applications we have the opportunity to really maximize the mobile browser experience. In fact, preference for mobile (smartphone or [...]
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Traffic investments load the funnel. There is a lot of focus on increasing traffic to websites when assessing online marketing tactics. This is for good reason: Without website visitors, no one is there to make a purchase or learn what your business is all about. Website traffic tools are sold most often (likely) because it’s [...]
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Despite our love of social media and engagement-driven marketing, display advertising isn’t going anywhere fast. Analysts and Google CEO Eric Schmidt are in agreement that (display advertising) is the next major cash cow for them, estimating that display will account for more than $1 billion in 2010. And that’s okay. But it means we need [...]
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Business websites are meant to convert the traffic continually driven by our marketing investments. This means, after qualifying and convincing people to visit your website, we actually want them to do something once they arrive (make a purchase, complete a form, gather information, etc). Read more on conversion rates. Getting to this point isn’t always easy. [...]
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Digital Mark means exposure, traffic, & brand love; but, most importantly, conversions, ROI, and bottom line increases. I’m currently working through creative agencies, supporting (or acting as) their digital team.
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Businesses may create their websites for a variety of reasons. That said, it’s safe to say all should have one thing in mind: converting website traffic to increase their business. Conversion can mean sales, registrations or anything that contributes to business success. However, a site’s conversion rate is often an afterthought. Today you’re being challenged [...]
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