Detroit Internet Marketing & Digital Strategy
Offline retail planograms are completely fascinating. Before the digital environment (and their fantastic analytics) ever existed marketers have been intuitively testing and learning which layouts and organizations impact product sales. Though the applications are different, the offline environment can teach us a lot about ecommerce interface and user experience planning. Here’s what a basic idea [...]
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A recent article in Read Write Web revealed 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps, which is fantastic news for digital strategists trying to manage budgets. Opportunity to Consolidate Digital Spends Rather than spending additional budget on applications we have the opportunity to really maximize the mobile browser experience. In fact, [...]
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I believe the best marketing doesn’t feel like marketing. A consumer should (at least initially) forget he or she is viewing and consuming marketing material because of a genuine immersion into the experience. This can feel like a friend sharing information, an expert providing education, or a peak at an entertainer creating. No matter the experience, [...]
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“Products” as Brand Extensions There is a marketing opportunity to create value-added brand extensions. Value added brand extensions provide utilitarian benefits to the consumer. There has been an uptick of brand extensions by way of mobile applications, microsites, web tools, and more. A couple examples: Benjamin Moore’s Paint Calculator: Know how much (Benjamin Moore) product to [...]
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Last night I spoke with a group of entrepreneurs at the Wayne County Community College in Detroit about using web analytics to make marketing decisions. Our talk included a lot of great questions, so I recrafted the presentation slides to include event-dialogue. A lot of this is somewhat elementary information for analytical data nerds, so [...]
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Facebook Timeline publishes millions of indexed autobiographies–free–for data profitability & marketers. Facebook now dynamically (and with user help) organizes what content (data!) is priority. Though the F8 conference wasn’t specifically speaking to marketers (it spoke to users and developers), there were more than enough clues to let you know exactly how Facebook will open up each data piece [...]
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