Communication

On Detroit’s Social Media Community

by Shauna Nicholson on October 5, 2010

in Communication, Detroit, Nerdy, Social Media

Jane Fader recently posted a blog titled Scotch, Cigars and Sexism: A Feminist Response to Henry Balanon and His/The Social Network. While I don’t necessarily see things the same way, her post inspired a response regarding Detroit’s social media community. A excerpt: The Detroit social scene is incredible. We’re pretty well connected to each other and [...]

{ 4 comments }

Your Customers are now your Media Sources: 5 Ways to Act Accordingly

by Shauna Nicholson on September 16, 2010

in Communication, Marketing, Mobile, Social Media

Nearly everyone is empowered with the ability to share their uncensored thoughts and opinions on your product, brand, and company regardless of time and location. Why? Mobile social media. Start breathing again, this is great news. An opportunity, in fact. Act accordingly: Initiate the conversation. Reacting to existing conversations should be second nature. Becoming a [...]

{ 1 comment }

Digital Strategy: Science + Art

by Shauna Nicholson on August 17, 2010

in Business, Communication, Nerdy, SEO, Social Media, Strategy, User Experience, Websites

I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]

{ 0 comments }

Retailers Continue to Use Mobile Marketing to Boost Sales

by Shauna Nicholson on July 23, 2010

in Communication, Mobile, Social Media

Mobile marketing continues to be a strong field in retail marketing. Whether allowing consumers to access information and make purchases on the fly, becoming an industry resource, or simply entertaining a target market, the mobile platform is a relatively inexpensive way to reach more people, faster. It should be said: Mobile marketing has really gone [...]

{ 1 comment }

How a clear, smart content strategy makes or breaks the long-term success of social presences (IUE 2010)

by Shauna Nicholson on June 11, 2010

in Communication, Detroit, Social Media

I’m speaking (spoke) at IUE2010 on content strategy. Description: Well-developed and executed content strategy yields measurable return-on-investments. Unfortunately most businesses aren’t putting resources into making the initial investment, resulting in a lot of noise and damage to brand reputation. A clear, smart content strategy educates the target market, impacts organic search engine visibility, increases website [...]

{ 4 comments }

Mobile Marketing: The information business owners need

by Shauna Nicholson on June 2, 2010

in Business, Communication, Marketing, Mobile, Social Media, Strategy

This is a no-brainer, must-have for any brick-and-mortar. Mobile marketing is painfully ignored by retail and service-based businesses out of fear, and it’s really unnecessary. Before you check out the presentation, here’s a snapshot breakdown of how I see business owners (of all sizes) using mobile. Incoming: Social Mobile listings are quickly gaining the same [...]

{ 7 comments }

← Previous Entries

Next Entries →