I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]
From LinkedIn: Social media policy essentials I’m hearing social media horror stories from friends and peers, and all suggest that a social media policy is essential for any organization seeking a foothold in that space. What are your top tips, biggest surprises or best sources of direction for companies and agencies crafting social media policies? Here [...]
This is a no-brainer, must-have for any brick-and-mortar. Mobile marketing is painfully ignored by retail and service-based businesses out of fear, and it’s really unnecessary. Before you check out the presentation, here’s a snapshot breakdown of how I see business owners (of all sizes) using mobile. Incoming: Social Mobile listings are quickly gaining the same [...]
Conversion is arguably the most important measurement for business website success. It is what defines whether your business actually benefits from the website. Perhaps you realize you need a “good conversion rate,” but you may not understand exactly what that means. That’s okay. Here’s what you, as a business owner or marketing professional, need to [...]
Nikki Stephan & Shauna Nicholson Recap FutureMidwest from Shauna Nicholson on Vimeo.
Because I’ve been heading up the FutureMidwest social media outreach, I was invited to a private tour of The Henry Ford museum and, as Blagica so accurately described, it was far more emotional than we had ever anticipated. I had no idea each piece of the museum had such rich history! I was shocked to see [...]
