Business

Post image for Change the Way You Think About Marketing or Be Left Behind: Facebook Changes, F8, & Marketing Data

Change the Way You Think About Marketing or Be Left Behind: Facebook Changes, F8, & Marketing Data

by Shauna Nicholson on September 22, 2011

in Business, Communication, Consumer Data, Marketing, Social Media, Strategy

Facebook Timeline publishes millions of indexed autobiographies–free–for data profitability & marketers. Facebook now dynamically (and with user help) organizes what content (data!) is priority. Though the F8 conference wasn’t specifically speaking to marketers (it spoke to users and developers), there were more than enough clues to let you know exactly how Facebook will open up each data piece [...]

{ 0 comments }

Post image for A Website is an Ecosystem: 7 Tips for Managing it All

A Website is an Ecosystem: 7 Tips for Managing it All

by Shauna Nicholson on September 13, 2011

in Business, Communication, Content, Marketing, Strategy, Websites

Checklists are nice. They’re tidy lists with nice to cross things off of. Then they’re finished! Websites are a little messy. The boxes checked sometimes fade as the Internet continues to propel forward at increasing speeds. Or a giant cup of coffee spills on top of them, as Google changes its algorithm. A website is [...]

{ 0 comments }

Career Pivots & Launch Points

by Shauna Nicholson on July 12, 2011

in Business, Entrepreneur

I came across an article today that really inspired me to share a bit of what I’ve been thinking hard about lately: ”An Ex-Pixar Designer Creates Astounding Kids’ Book On iPad” And wow, they are beautiful. Check out the preview in this video below. Aside from some inspiring applications on your iPad, what does this mean [...]

{ 0 comments }

7 Reflections: Learning, Pivoting & Growing

by Shauna Nicholson on March 29, 2011

in Business, Entrepreneur

With friends and family, I celebrated the launch of Digital Mark with a few Detroit solopreneurs who were just kicking off. I’ve learned a lot in the last year and a half building Digital Mark. This post puts most of it all on the table. Hello, transparency. It’s okay to say no; in fact, it’s often [...]

{ 6 comments }

Digital Strategy: Science + Art

by Shauna Nicholson on August 17, 2010

in Business, Communication, Nerdy, SEO, Social Media, Strategy, User Experience, Websites

I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]

{ 0 comments }

Quick Look: Social Media Policy Essentials

by Shauna Nicholson on July 14, 2010

in Business, Social Media, Strategy

From LinkedIn: Social media policy essentials I’m hearing social media horror stories from friends and peers, and all suggest that a social media policy is essential for any organization seeking a foothold in that space. What are your top tips, biggest surprises or best sources of direction for companies and agencies crafting social media policies? Here [...]

{ 5 comments }

← Previous Entries

Next Entries →