Once you’ve set up a solid digital base, it’s natural to want to fine tune things. While Google Analytics and Adwords are both continuously improving their offerings, I thought I’d share a few options. This list isn’t an endorsement, nor does it imply your current analytics solution isn’t cutting it. It’s a look into my [...]
There are a lot of suggestions out there on increasing your Facebook Fan Page Likes. Some sound a pretty gimicky to me, but there is value in having fans of your Facebook fan page: It’s extremely cost-effective marketing! First, a couple things on “purchasing” fans: On buying fans: I’ve seen some companies actually selling Facebook [...]
Despite our love of social media and engagement-driven marketing, display advertising isn’t going anywhere fast. Analysts and Google CEO Eric Schmidt are in agreement that (display advertising) is the next major cash cow for them, estimating that display will account for more than $1 billion in 2010. And that’s okay. But it means we need [...]
I’m starting an adventure to help my talented friend, Acacia Shanklin, combine what she loves (fashion photography) with what I love (online business). We had our first photo shoot in Detroit this Saturday with some phenomenal results. Acacia shoots like a true professional–she even brought us a veggie tray for the 3.5 hour session. While [...]
by Shauna Nicholson on February 16, 2010
in Advertising, Business, Communication, Detroit, Entrepreneur, Marketing, Social Media, Strategy, Video, Websites
Meet Brian Josefowicz: A Michigan-based entrepreneur who has turned his photo booths into something that amps up parties, creates unique memories, and puts your customers face in your marketing tools. In this 9-minute interview Brian and I discuss PhotoBooth.me: Facebook advertising Google Adwords Conversion rates & mechanisms Using video for SEO (search engine optimization) Connecting [...]
Have you ever noticed extra advertising on the products you buy? A GAP label on a t-shirt. A movie promotion on a coke can. A movie-themed toy in a McDonald’s kid’s meal. What has made these products so strong that they are now able to cross promote sometimes completely unrelated products? There are a few [...]
