Dear TIME Assignment Detroit

by Shauna Nicholson on October 10, 2009

in Communication, Detroit, Social Media

Dear TIME Detroit Team:

I’m really thankful for this project, but I’m curious what you’re doing to further connect the Time and Detroit communities. You’re using social media, but not engaging with the thriving and vibrant Detroit social media community. Twitter isn’t supposed to be an RSS aggregator. Respect the 917 people following you and ENGAGE! That’s what will bring Detroit together. That’s what will help Detroit.

There’s so much POTENTIAL there. Contact me and I’ll get you moving!

Shauna, a proud member of Detroit’s social media community

_________

Detroit community members:

You might be interested in Time’s Assignment Detroit project. Here are a few clips:

If you haven’t heard about this project yet, take notice. Time is setting up camp in Detroit for a year, reporting on the way they see it. Sounds like the perfect time to make big things happen, no?

Links:

Start here–Assignment Detroit: Why Time Inc. Is in Motownhttp://www.time.com/time/nation/article/0,8599,1925681,00.html

http://www.time.com/time/detroit

http://detroit.blogs.time.com/

http://detroit.blogs.time.com/2009/10/06/banking-on-michigans-community-spirit/

http://www.facebook.com/assignmentdetroit?v=wall

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Tagged as: Detroit, Social Media, Time

  • http://rmeray.com Ryan Meray

    Spot-on, Shauna. This advice goes not only for time, but for any company running a twitter account. You aren’t participating if you’re broadcasting 24/7 and never stop to listen or converse.

  • http://www.ctechsinc.com Ryan Meray | ctechsinc.com

    Spot-on, Shauna. This advice goes not only for time, but for any company running a twitter account. You aren’t participating if you’re broadcasting 24/7 and never stop to listen or converse.

  • http://twitter.com/kayleehawkins Kaylee

    So true… and it’s unfortunate. To really dig deep into an audience who may not be reached via their traditional efforts (aka us on Twitter) wouldn’t be a huge effort nor can I see it yielding negative results.

    There are some select ways the Assignment Detroit team chooses to converse with the online community (i.e. the online chat hosted by @Freep’s O-Street on their Web site: http://www.freep.com/article/20091008/BLOG19/91008045/1202/RSS/Chat-with-Time–How-d-it-go?) but utilizing a medium where they already host a presence and actually listening may turn over those stones in the community they’re looking for anyway.

  • http://twitter.com/kayleehawkins Kaylee

    So true… and it’s unfortunate. To really dig deep into an audience who may not be reached via their traditional efforts (aka us on Twitter) wouldn’t be a huge effort nor can I see it yielding negative results.

    There are some select ways the Assignment Detroit team chooses to converse with the online community (i.e. the online chat hosted by @Freep’s O-Street on their Web site: http://www.freep.com/article/20091008/BLOG19/91008045/1202/RSS/Chat-with-Time–How-d-it-go?) but utilizing a medium where they already host a presence and actually listening may turn over those stones in the community they’re looking for anyway.

  • http://www.shaunanicholson.com Shauna Nicholson

    Thanks for the feedback. I hadn’t known about the chat, Kaylee. I wonder what kind of successes they’re having with it…
    I hope TIME is listening :)

  • http://www.shaunanicholson.com Shauna Nicholson

    Thanks for the feedback. I hadn’t known about the chat, Kaylee. I wonder what kind of successes they’re having with it…
    I hope TIME is listening :)

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