Shauna Nicholson — Detroit Internet Marketing & Digital Strategy

User Experience Advice from a Former Customer Service Rep

October 24, 2011

This is a guest post written by Hubert Sawyers, a co-worker and one of the best project managers I’ve had the opportunity to work with. Hubert has remarkable insight on digital strategy and applies it to every project he works on. Follow Hubert on Twitter and, better yet, check out his digital communications company, SORSAW. [...]

Read the full article →

Is Revenue Erosion Worth it? Retail Content Strategy Broken Down

October 3, 2011

Even if you went to Borders, it wasn’t for the books. Borders didn’t sell books. They sold information and a buying experience; the books were just the medium. But no one told Borders. And Amazon told everyone. And now it’s too late. But there are plenty of Borders-like businesses out there. They’re easy to spot, [...]

Read the full article →

Change the Way You Think About Marketing or Be Left Behind: Facebook Changes, F8, & Marketing Data

September 22, 2011

Facebook Timeline publishes millions of indexed autobiographies–free–for data profitability & marketers. Facebook now dynamically (and with user help) organizes what content (data!) is priority. Though the F8 conference wasn’t specifically speaking to marketers (it spoke to users and developers), there were more than enough clues to let you know exactly how Facebook will open up each data piece [...]

Read the full article →

A Website is an Ecosystem: 7 Tips for Managing it All

September 13, 2011

Checklists are nice. They’re tidy lists with nice to cross things off of. Then they’re finished! Websites are a little messy. The boxes checked sometimes fade as the Internet continues to propel forward at increasing speeds. Or a giant cup of coffee spills on top of them, as Google changes its algorithm. A website is [...]

Read the full article →