This is a no-brainer, must-have for any brick-and-mortar. Mobile marketing is painfully ignored by retail and service-based businesses out of fear, and it’s really unnecessary.
Before you check out the presentation, here’s a snapshot breakdown of how I see business owners (of all sizes) using mobile.
Incoming: Social
Mobile listings are quickly gaining the same importance Google had when the masses left the Yellow Pages. Mobile applications–social and basic functions (such as maps) are increasingly adding geo-based information to their platforms. Use social influence (networks, reviews, etc) to put your business on the map. Here’s one example of how Google is putting your business in your consumers’ pockets.
Too elementary? Check out this instead:
Experiential: Reactive retention
Encourage existing consumers to talk about you where they’re already spending time will strengthen your relationship with them and their network. Make it easy by offering: wifi, QR codes, coupons for participations. Understand how your call-to-action techniques will have to evolve to better appeal to the mobile community. Use existing traffic to create an experience worth discussing.
What are you interested in on the mobile front? What have you tried?
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