Meet: Digital Mark LLC

Personally, I don’t like the highlighted version, but probably would if you used a different color to highlight the text. And I’m curious why you didn’t go after digitalmark.com???

Regarding the .com: I don’t negotiate with pirates. I mean domain squatters.

Thanks for the feedback. Good point. Is the highlight even needed? Are both scrap-worthy? Be brutal.

I like the overall concept a lot, but it feels a little bit too busy if that makes sense. I like the consistency of the bracket on both sides of the card, but with the dots and the text being really close-spaced, the front feels kind of crowded.

I love, however, the back of the card — awesome use of that space!

Thanks for your feedback, Karen. I think you have a good point. It’s very heavily weighted to one side!

Dave–Not just yet. I’m torn as to whether I should go all out and brand this or stick with being incognito-secret-weapon-status (what I’ve been successful with already).

It looks busy to me. The dots appear to serve no purpose. Consider moving the Consulting Development words farther down on the card.

I agree with everyone that it is a little busy on the front. The back is good though. Also, nice name.

I like the front – a little busy yes, but I think it’s almost there. Not sure I really have a suggestion though (sorry). The back, with the “How’d we meet?”…I LOVE that and think that NEEDS to stay – great idea!

Roger, Mat, & Sara–Thank you for the feedback!

I have to find a way to remove the “busy.” Ideas?

Mark.me as No. 5 in the ‘too busy’ column, with a proposed solution:

Let it breathe . . . by adding space between lines vertical and horizontal type lines. Points of ‘air’ are our friend.

I’m also with the consensus on unneeded highlight and smart How’d We Meet note-jotting prompt.

Bring on v.2 and we’ll have it it constructively. Your crowd has your back, Shauna.

[Brain Blurts, cont.]

* Smaller font size on Development | Strategy | Business . . . to help top line pop

* Consider losing the bracket or toning down color intensity

* Creative typography works well on Digital Mark(eting), so don’t mess with that!

* Revisit last of three branding words to consider Monitoring or Measurement instead of Business, which may be too generic and a presumed ‘given’

Hey Shauna,

I didn’t know you revealed your name already!

That’s funny. Dave said the same thing as me about the highlight. Maybe just nix it altogether.

I don’t know about the front. I am in love with grunge design, so I like busy-ness. And I don’t even know if I would even call this busy. If you got rid of the squares, I think it would be too plain. I thought the purpose of them was because it’s a digital business and those, to me, portray a sort of digital world.

I love how you put your business name and then described it with the gray lettering, but I also think that may be a part of the “busy” problem. It’s difficult to say. I wouldn’t nix that all together, just because it tells people what your company is, but perhaps try to find a new arrangement (maybe making the gray text a bit smaller?).

Hmm…

Good to see 2nd vote for downsized gray text – - another consensus emerges!

And oh yes, definitely do keep the artwork that says:
* Pixels
* Cloud computing
* Ideas emerging from the digital strategist’s mind like Wi-Fi signals that can’t be restrained

I like the red squares – - can you tell?

Shauna,
Congrats on the future endeavor, as always you gonna blow doors off.

With the niceness out of the way, I’m thinking :

-3rd vote for downsized text
-Break out of the corners with digital marketing text
-(question) how committed to you on white background?

Vaya con Dios
Eric Johnson

Thank you for all of the awesome feedback. I’m pretty sure these considerations will not be filed under complete “design by committee,” but have been very helpful!

Now I’m getting back to work…

Very cool Shauna. My humble suggestion – you could move the design and vertical words to the other side of the card, then leave the horizontal words where they’re at. Basically, mirror the background and design to the other side.

Congrats again on your LLC.

Chris–Great suggestions. Thank you!

Ooh, I like the sans highlight version a lot. I like the red squares, but the colored bracket is a bit distracting. I think it’d work better in a gray. Also, I like that the bracket on the front is highlighting the website. But your Twitter handle detracts from that a bit, so maybe move that onto the same line as your name somehow?

How exciting, Shauna! I agree with the others who said nix the highlighted version. I really like Chris’ suggestion of moving the design and vertical words to make it less busy on the front. I like the use of red to spice up the design.

Congrats times a million!!

Shauna,
I pretty much agree with everyone else. It’s a bit busy and heavy on one side and I don’t like the highlighting. I love the back! I really like Angela’s suggestion to put the bracket in gray.

I know you’re going to rock this out and make it perfect. How very exciting, congrats!

Hi Shauna,

The most important element on the card is your name. I would make your make your name a little bit bigger and bolder, emphasizing your first name.

The contact info shouldn’t compete with your name, so reducing the point size would be a good idea.

I like the vertical content, but would pull the contact info away to get rid of the “bunchie-ness” (Yep, a technical term!)

The red squares are a nice idea. Why not use them to fill the rest of the white space, since the back of the card is for notes? Make the biggest squares 100% color, and lower the opacity on the smaller squares to add a sense of depth – smallest squares the lightest, so they look the furthest away.

Business cards are sometimes tricky to cut. I usually suggest keeping everything an 1/8″ away from the edges, or bleeding past the edges. That way if there are any knifing inconsistencies, they won’t be that noticeable.

You’re on your way. Exciting

@sbowmann

Great news, team: I’ve hired a designer to put these things together.

Phew. Back to doing I’m actually good at…