I’m speaking (spoke) at IUE2010 on content strategy. Description:
Well-developed and executed content strategy yields measurable return-on-investments. Unfortunately most businesses aren’t putting resources into making the initial investment, resulting in a lot of noise and damage to brand reputation.
A clear, smart content strategy educates the target market, impacts organic search engine visibility, increases website traffic and conversion rates, and more. The integral piece to success is, of course, locating the consumer. Social media is a must-have for any success B2B or B2C content strategy.
“The survey took a look at the habits of 1,600 Internet users from the U.S., UK, Germany and Japan and found that over the past two years alone, social web use in the workplace has risen from 19% to 24%.” (Mashable)
This session assumes you understand the importance of concise language and bullet points.
We will move beyond the basics to better understand how a clear, smart content strategy will ensure the success of a business’ social presence. You will understand how to plan content that engages your market, impacts your analytics, compliments your business plan, and feeds your bottom line.
On the IUE Panel
Social media panel: I’m excited to join some of my favorite Detroit Social Media innovators, Chris Barger, Joe LaMuraglia, Shannon Paul, and Dave Murr, as we discuss our visions of where social media is heading.
My position statement for the panel:
Mobile social media access continues to rise with each web-friendly mobile device sale. In fact, compared to the average desktop (or laptop) web user, mobile users socialize more online. Not only should this flag today’s technologists, but our marketers and communication professionals as well.
