Engaging a Target Market: Graduating from User Traffic to User Advocate

by Shauna Nicholson on March 21, 2010

in Business, Communication, Marketing, SEO, Social Media, Strategy, User Experience, Websites

I spoke at LA2M last Wednesday.

Engaging a Target Market: Graduating from User Traffic to User Advocate
Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. You’ll learn how to turn your users into brand promoters by qualifying traffic sources, creating an engagement-friendly website, and letting your users know you’re plugged in!

Here is the presentation slides and video:


Presentation begins at 20:00 below:

More information at LA2M.

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