I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet.
Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile data, and more. The result is the calculated formation of how the client will present online and connect with target markets.
And it’s pretty awesome. Data paints a pretty clear picture, when you know how to put it all together.
That said, I apologize for the gaps in my updates. I’ll be sure to get blogging back on track as soon as I can. Thanks for your patience!
