Digital Strategy in One Minute

by Shauna Nicholson on February 5, 2010

in Business, Marketing, ROI, Strategy, Websites

A quick note on your website performance:

Focus on conversion rate and avoid getting lost in the details–just for a minute.

For all of you nerds out there: Video shot with an HTC Droid

Be Sociable, Share!

Tagged as: conversion rates, eCommerce, internet strategy, online business, online marketing, website analytics

  • http://www.astamm.com Alan Stamm

    For all you nerds out there: Don’t try this unless you’re a professional driver on a closed course . . . as the small type says on commercials.

    Seriously, one fan’s reaction — frankly and constructively:

    –> Solid, actionable info . . . presented in a potentially distracting way.

    So call me a Nervous Nelly, but even with both hands seeming to stay on the wheel, I got a jittery, jumpy, let-me-out vibe. Business owners won’t be the only ones who “wind up getting sidetracked” if that also keeps others from focusing fully on The Message.

    I *do* like the sense of moving forward (good metaphor), but might work better next time with a pal holding the Droid ERIS as you walk, ride as a passenger or stand alongside background movement.

    Safety first.

    [This message not sponsored by your insurer - just seems like it!]

  • http://www.astamm.com Alan Stamm

    For all you nerds out there: Don’t try this unless you’re a professional driver on a closed course . . . as the small type says on commercials.

    Seriously, one fan’s reaction — frankly and constructively:

    –> Solid, actionable info . . . presented in a potentially distracting way.

    So call me a Nervous Nelly, but even with both hands seeming to stay on the wheel, I got a jittery, jumpy, let-me-out vibe. Business owners won’t be the only ones who “wind up getting sidetracked” if that also keeps others from focusing fully on The Message.

    I *do* like the sense of moving forward (good metaphor), but might work better next time with a pal holding the Droid ERIS as you walk, ride as a passenger or stand alongside background movement.

    Safety first.

    [This message not sponsored by your insurer - just seems like it!]

  • http://www.astamm.com Alan Stamm

    [ Cont. from ^ ] . . .

    Actually, Shauna, you deserve a bonus point for waking up a tired phrase by showing us how you roll, literally.

    Though I did want to grab a seat belt, what’s not to admire about that bit of visual wordplay?!

  • http://www.astamm.com Alan Stamm

    [ Cont. from ^ ] . . .

    Actually, Shauna, you deserve a bonus point for waking up a tired phrase by showing us how you roll, literally.

    Though I did want to grab a seat belt, what’s not to admire about that bit of visual wordplay?!

  • http://www.shaunanicholson.com Shauna Nicholson

    Thanks, Alan. I appreciate the concern. I’ll make sure to do that in the future.
    I was having one of those moments when I had to share… I’ll make sure to grab a pal next time.

  • http://www.shaunanicholson.com Shauna Nicholson

    Thanks, Alan. I appreciate the concern. I’ll make sure to do that in the future.
    I was having one of those moments when I had to share… I’ll make sure to grab a pal next time.

Previous post:

Next post: