When talking with clients and other web content professionals, I often discuss how headers are made more effective. The phrase that most often comes from my mouth is this:
“I’m going to verb it.”
Consider what “verbing” means and how it works. Rather then using a stagnant, stationary title, “verbing” paints a picture or identifies a task.
OTHER things to consider when creating effective headers and titles…
- Use keywords for SEO (that’s organic SEO)
- Avoid cliches
- Be straight-forward
- Be relevant
