I often get the comment that I’m highly energetic or enthusiastic. Usually, I respond that it’s hard not to be when you love your job like I do. HOWEVER, it’s also part of the Biznet brand. We want people to know that we love what we do and enthusiastic about it!
Relevant community topics & members are key
Often, I explain social media using an offline example. Imagine you’re target market a mom of elementary-aged children.
You could:
- use newspaper advertising
- sponsor children’s sporting events
- infiltrate mom-to-mom coffee shop talks
- solicit daycare facilities
Clearly, you’ll hit moms eventually–but they’re not that targeted or cost-effective and (let’s face it) a little creepy. Social media marketing provides the opportunity to show up (WELCOMED) to mom-to-mom communities and invites you to participate. It’s targeted, relevant, and (best of all) appropriate.
Wallflowering doesn’t cut it for ANYONE
Today I had to opportunity to meet a new group of local professionals over coffee. It amazed me how many of the attendees played down their services (“just another business doing x”) and stared at the floor. HINT: I don’t want to work with “just another company,” nor am I on the floor. If you’re the person introducing your company to a new group, you better have some OOMF.
OOMF’ing in Social Media
Imagine showing up to a meeting and not participating; in fact, you didn’t even get dressed. Not only would you get fired, you’d be ostracized from fellow attendees. Essentially, you’d be what Shannon Paul refers to as “that guy.” Get dressed by adding relevant content and photos to your profiles; participate by adding value to (and requesting value from) the greater community.
