August 2010

5 Ways Pandora’s Advertising Model is Better than Yours

by Shauna Nicholson on August 26, 2010

in Advertising, Design, Marketing, Strategy, User Experience

Despite our love of social media and engagement-driven marketing, display advertising isn’t going anywhere fast. Analysts and Google CEO Eric Schmidt are in agreement that (display advertising) is the next major cash cow for them, estimating that display will account for more than $1 billion in 2010. And that’s okay. But it means we need [...]

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Notes on a Non-Profit Leadership Seminar

by Shauna Nicholson on August 24, 2010

Seminar: Hope is not a strategy: Non-for-Profit Leadership in Transformational Times Presented by: Mick Koster, Strategic Partners, spi-pcs.com What’s happening in the non-profit marketplace? / How do we respond?

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How to Update your Privacy Settings for Facebook Places

by Shauna Nicholson on August 23, 2010

in Nerdy, Social Media

From Facebook: “(Originally published on Wednesday, August 18, 2010) If you’re like me, when you find a place you really like, you want to tell your friends you’re there. Maybe it’s a new restaurant, a beautiful hiking trail or an amazing live show. Starting today, you can immediately tell people about that favorite spot with [...]

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Donate for a Dream & Get a Free Website Evaluation

by Shauna Nicholson on August 18, 2010

My sister, Ashley, is embarking on a 10 week internship with MTV. It’s in fulfillment of a dream of hers and I’m very excited for her. That said, let me rephrase that: My little sister, a broke college student, is going on a 10-week UNPAID internship in NYC. Ashley is (smartly) fundraising online. If you donate [...]

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Digital Strategy: Science + Art

by Shauna Nicholson on August 17, 2010

in Business, Communication, Nerdy, SEO, Social Media, Strategy, User Experience, Websites

I’m currently bridging the gap between data as a science and as an art, in order to tell a story and craft a strategy. At least, that’s how I summarized it in a tweet. Digital strategy is sometimes a complicated idea. Let’s boil this down to basics. I’m assessing: web analytics, marketing and financial reports, market profile [...]

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Ashley Nicholson: Sister, Artist, Awesomesaucer

by Shauna Nicholson on August 1, 2010

There’s always that one in the family: The artist who no one can perfectly peg. My sister is an artist. As a child she was set on becoming a famous actress. She was great at tap dancing and always came up with the weird voices or impressions. She was a total fish and would beg [...]

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