July 2010

Retailers Continue to Use Mobile Marketing to Boost Sales

by Shauna Nicholson on July 23, 2010

in Communication, Mobile, Social Media

Mobile marketing continues to be a strong field in retail marketing. Whether allowing consumers to access information and make purchases on the fly, becoming an industry resource, or simply entertaining a target market, the mobile platform is a relatively inexpensive way to reach more people, faster. It should be said: Mobile marketing has really gone [...]

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Quick Look: Social Media Policy Essentials

by Shauna Nicholson on July 14, 2010

in Business, Social Media, Strategy

From LinkedIn: Social media policy essentials I’m hearing social media horror stories from friends and peers, and all suggest that a social media policy is essential for any organization seeking a foothold in that space. What are your top tips, biggest surprises or best sources of direction for companies and agencies crafting social media policies? Here [...]

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How Building a Website is Like Building a Home

by Shauna Nicholson on July 8, 2010

in Design, Strategy

Business websites are meant to convert the traffic continually driven by our marketing investments. This means, after qualifying and convincing people to visit your website, we actually want them to do something once they arrive (make a purchase, complete a form, gather information, etc). Read more on conversion rates. Getting to this point isn’t always easy. [...]

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7 Must Haves for On-The-Go Productivity

by Shauna Nicholson on July 5, 2010

in Entrepreneur, Nerdy

Working from the road can be a lot of fun. Mental breaks mean looking out the window, not (just) coffee. After a few road trips, I’m ready to share my must-haves for on-the-go productivity. Laptop: This one is pretty obvious. There are a ton of debates on the “best laptop for travel,” but it’s really [...]

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