June 2010

How a clear, smart content strategy makes or breaks the long-term success of social presences (IUE 2010)

by Shauna Nicholson on June 11, 2010

in Communication, Detroit, Social Media

I’m speaking (spoke) at IUE2010 on content strategy. Description: Well-developed and executed content strategy yields measurable return-on-investments. Unfortunately most businesses aren’t putting resources into making the initial investment, resulting in a lot of noise and damage to brand reputation. A clear, smart content strategy educates the target market, impacts organic search engine visibility, increases website [...]

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Mobile Marketing: The information business owners need

by Shauna Nicholson on June 2, 2010

in Business, Communication, Marketing, Mobile, Social Media, Strategy

This is a no-brainer, must-have for any brick-and-mortar. Mobile marketing is painfully ignored by retail and service-based businesses out of fear, and it’s really unnecessary. Before you check out the presentation, here’s a snapshot breakdown of how I see business owners (of all sizes) using mobile. Incoming: Social Mobile listings are quickly gaining the same [...]

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