SXSWi 2012 Takeaways and Session Notes

by Shauna Nicholson on March 15, 2012

in Analytics, Business, Content, Marketing, Nerdy, Strategy, User Experience, Websites

Key Takeaway 1: Disruptive innovation is the new marketing. (click to tweet) Agency’s challenges, should they chose to accept it, are to create consumer experiences based core to their client’s brand strategy. Marketing agency’s challenge is to disrupt industries with ideas. For Nike, this didn’t mean pushing ads to sell shoes. It meant to create [...]

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Why is the “Next Evolution” of Agencies so Focused on Tools and Channels?

by Shauna Nicholson on February 21, 2012

in Business, Marketing

ClickZ did an interview with Neo@Ogilvy titled “Leading the Agency Evolution” focused on the use of mobile marketing and cross-channel marketing. Like many other marketers, I love these tools (and channels) and use them constantly. There is no shortage of tools; in fact, a few more were dreamed and created over Detroit’s Startup Weekend. And [...]

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User Interfaces: Planograms Gone Digital

February 18, 2012

Offline retail planograms are completely fascinating. Before the digital environment (and their fantastic analytics) ever existed marketers have been intuitively testing and learning which layouts and organizations impact product sales. Though the applications are different, the offline environment can teach us a lot about ecommerce interface and user experience planning. Here’s what a basic idea [...]

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Why Website & Mobile Sites Preference is Good News for Your Digital Budget

January 30, 2012
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A recent article in Read Write Web revealed 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps, which is fantastic news for digital strategists trying to manage budgets. Opportunity to Consolidate Digital Spends Rather than spending additional budget on applications we have the opportunity to really maximize the mobile browser experience. In fact, [...]

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3 Habits Marketing Agencies Need to Break in Order to Grow

January 25, 2012
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The agency model continues to demand change. Agency models based on optimizing media continue to collapse, but it seems like the typical response of marketers is to simply continue optimizing the buys. These habits are still crippling marketing agencies ability to grow. Some of habits that need to be broken: 1. Strictly Hiring by Marketing Tool [...]

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Invest in Conversion Rates Before Investing in Traffic Volume

January 16, 2012

Traffic investments load the funnel. There is a lot of focus on increasing traffic to websites when assessing online marketing tactics. This is for good reason: Without website visitors, no one is there to make a purchase or learn what your business is all about. Website traffic tools are sold most often (likely) because it’s [...]

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